Director of Marketing & Communications
The Director of Marketing & Communications is responsible for the organization’s marketing, communications, advertising, branding, and public relations strategies and initiatives, both external and internal. This role oversees the development and implementation of advertising campaigns, marketing collateral, digital initiatives, community outreach and content development. The overall goal of the Marketing team is to oversee CSMA’s brand, programs and identity throughout the region and increase audience across all programs.
Primary Duties and Responsibilities:
- Develop CSMA’s marketing/advertising strategy and initiatives to support overall organizational growth.
- Maintain consistent brand image across all marketing outlets and channels. Work to increase local awareness and visibility.
- Develop all marketing materials, including course catalogs, annual report, external collateral, direct mail pieces, sponsorship materials, etc.
- Direct all public/media relations efforts. Write and distribute press releases. Serve as organization spokesperson or engage staff and board when needed.
- Manage digital marketing efforts including digital advertising, Google AdWords, SEO.
- Manage content strategy and development, including multimedia content for website, email, social media, etc.
- Promote free event series, including concerts, art exhibitions and special events.
- Work with the Director of Community Engagement to develop fundraising materials and achieve fundraising goals.
- Work with Program staff to find and develop student and faculty stories for marketing purposes and brand visibility.
- Monitor, measure and analyze the effectiveness of marketing initiatives.
- Cultivate and manage relationships with media, creative and production resources.
- Manage marketing and communications budget.
- Manage Marketing staff including Graphic Designer and Marketing Associate.
- Perform other duties as required or assigned.
- Bachelor’s degree required, emphasis on marketing, communications, and/or public relations.
- 5+ years of management-level marketing/communications/advertising experience in a nonprofit, creative arts or education space.
- Excellent written and oral communication skills. Passion and commitment to storytelling.
- Detail-oriented, with excellent organizational skills, analytical skills and creative problem solving abilities.
- Proven ability to collaborate with people across organizations and with diverse backgrounds.
- Proven ability to represent the school and the school’s mission in a community setting.
- Excellent computer skills and high degree of competence with Google systems (gmail, calendar, docs) and Microsoft Office.
- Knowledge of basic HTML. Experience using website content management systems a plus.
- Proficiency with Adobe CC, including Photoshop, Illustrator, InDesign and Premiere Pro desirable.
- Passion for arts education and commitment to arts for all mission.
Physical Demands/Work Environment:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Individuals may need to sit or stand as needed. May require walking primarily on a level surface for periodic periods throughout the day. Reaching above shoulder heights, below the waist or lifting as required to file documents or store materials throughout the work day. Proper lifting techniques required. May include lifting up to 25 pounds for files, computer printouts on occasion. This position requires the use of office equipment including computer, printer, copy machine, scanner, etc.
Please email cover letter and resume to email@example.com, with Director of Marketing as the subject line.
Community School of Music and Arts
Attn: Human Resources
230 San Antonio Circle
Mountain View, CA 94040
About Community School of Music and Arts
Founded in 1968, the Community School of Music and Arts is Northern California’s largest non-profit provider of arts education programs. With a $6 million budget and 160-member staff and faculty, CSMA is one of the ten largest community schools in the United States. Located in the heart of Silicon Valley, one of the global capitals of creativity, CSMA is dedicated to making the arts and arts education accessible to all, regardless of age, experience or background. Headquartered in the award-winning Finn Center in the City of Mountain View, CSMA directly serves over 28,000 people of all ages, skill levels and economic means each year, including over 24,000 students at 58 schools in San Mateo and Santa Clara Counties.